The Unique Identity of Boise State University
Boise State University, located in Idaho, is renowned for its distinctive blue football field, known as “The Smurf Turf.” This striking non-traditional field color has become synonymous with the university, drawing attention from fans and sports enthusiasts alike.
History of the Blue Field
The story of Boise State’s blue football field began in 1986 when the university installed the first-ever colored field in college football history. The initiative aimed to enhance the team’s visibility and create a unique identity. The blue turf was designed to stand out against typical green fields, making it easier to watch on television and in person.
Why Blue?
There are multiple reasons behind choosing blue as the color for the field:
- Identity: The blue color reflects Boise State’s school colors, blue and orange, creating a cohesive branding strategy.
- Visibility: The bright blue turf enhances visibility for both players and spectators.
- Tradition: The blue field has become a part of the university’s identity, attracting fans and players who want to experience something unique.
Impact on the Football Program
The blue field has significantly influenced Boise State’s football program. The team has gained notoriety and respect in college football, particularly as it rose to prominence in the mid-2000s. Their performance and the unusual field have made Boise State a household name in college football. This popularity has brought in increased revenues and fan engagement, having positive ramifications for the entire athletic department.
Case Studies: Revenue and Attendance
Statistics illustrate the positive effects of the blue field:
- Attendance Growth: Since the installation of the blue turf, Boise State has seen steady growth in game attendance, averaging over 30,000 fans per game in recent seasons.
- Merchandise Sales: The unique aspect of the blue turf has contributed to increased sales of merchandise, with fans wanting to own memorabilia that features the unique field.
- Television Ratings: Games played on the blue turf have attracted higher television ratings, particularly during key matchups, increasing the visibility of Boise State’s football program nationally.
Comparison with Other Colored Fields
Boise State is not the only school that has experimented with colored fields. Schools like Eastern Washington (red), and Coastal Carolina (teal) have adopted their unique field palettes. However, Boise State pioneered this trend, and its blue field remains the most recognized and beloved.
Cultural Significance and Fan Engagement
The blue turf has evolved beyond just a playing surface; it has become a cultural icon. Local fans often refer to it as the “Blue Turf Phenomenon.” The field creates a unique atmosphere that fosters a sense of community and pride among Boise State supporters. Fans often arrive early, wearing blue attire, to show their loyalty.
Challenges and Criticism
Despite its popularity, the blue field has faced challenges and criticisms. Some opponents argue that the unconventional color can hinder visibility for players and referees, especially with certain uniforms. Additionally, some people in the sporting community have suggested that colored fields may detract from the sport’s tradition. Boise State has addressed these concerns by emphasizing the continued advancements in player safety and visibility improvements.
The Future of the Blue Turf
As Boise State continues to build its athletic program, the blue field is likely to remain integral to its identity. With ongoing enhancements in field technology and design, the university is committed to maintaining the beauty and functionality of the iconic blue turf. Plans for expansion of the stadium and enhancements to facilities also signify an optimistic future.
Conclusion
Boise State’s blue football field is more than just a surface to play on; it’s a symbol of innovation, identity, and pride for the university and its supporters. Through its unique color, the blue field has become a key player in Boise State’s narrative, helping to build a football powerhouse that captivates fans nationally. As the program continues to thrive, the blue turf will undoubtedly remain a cornerstone of its legacy.
