Introduction
For wrestling fans, SmackDown is one of the most anticipated shows every week. However, many may have noticed that SmackDown is not available on Hulu despite the platform’s extensive library of popular TV shows. This article explores the reasons behind this absence and its implications for fans and the wrestling industry.
The Hulu and WWE Partnership
Historically, WWE has had a relationship with various streaming services, including Hulu. Over the years, WWE programming has appeared on Hulu, providing fans with the opportunity to catch up on wrestling events. However, a notable shift occurred in 2019 when WWE entered into a significant streaming agreement with NBCUniversal, shifting its programming strategy.
- WWE has prioritized its partnership with Peacock, NBCUniversal’s streaming service, where live broadcasts and back catalog content are hosted.
- Hulu has become more focused on a wider range of TV programming rather than live sports events and wrestling entertainment, affecting the availability of WWE content.
The Impact of SmackDown Moving to Fox
In 2019, SmackDown made a major move from USA Network to Fox, which significantly impacted how and where shows could be viewed. This event not only changed its broadcasting schedule but also strengthened its positioning as a flagship program.
- Fox invested heavily in portraying SmackDown as a prime-time sports product, giving it a new identity.
- As a result, SmackDown’s exclusivity created hurdles for streaming services like Hulu that previously had access to WWE programming.
Financial Considerations
One of the primary reasons SmackDown is not on Hulu relates to financial negotiations between WWE and broadcasting networks. The deals that WWE strikes with these networks often dictate the terms of where content can be streamed.
- WWE’s deal with Fox is estimated to be worth over $1 billion over five years, showcasing the high value attached to the broadcasting rights.
- By keeping SmackDown exclusive to NBCUniversal and Fox, WWE maximizes revenue streams from broadcasting deals, possibly at the expense of streaming platforms like Hulu.
What Does It Mean for Fans?
The absence of SmackDown on Hulu can be frustrating for fans who rely on the platform for their favorite shows. Many fans prefer on-demand viewing for its convenience and flexibility. Here’s how fans can navigate the current landscape:
- Sign up for Peacock, which now houses most WWE content, including SmackDown episodes shortly after they air.
- Consider traditional cable subscriptions or digital antenna options if watching live events is crucial.
- Utilize YouTube for highlight reels and surrounding content that offers a shared experience without the need for live viewing.
Case Studies: Other Shows and Streaming Platforms
The situation with SmackDown is not unique; various other shows and sports programs experience similar challenges in availability across platforms.
- Example 1: NFL Content – NFL games are heavily guarded by CBS, NBC, and ESPN, while service like Hulu’s Live TV offer limited access based on regional rights.
- Example 2: NBA League Pass – Several teams may not be available on platforms like Hulu due to regional broadcasting rights similar to WWE’s moves with SmackDown.
Statistics and Market Trends
According to streaming statistics, nearly 80% of audiences have shifted towards on-demand viewing services, leading to competition among platforms. This trend illustrates why WWE is opting for exclusive deals.
In 2021, 39% of respondents stated they preferred streaming platforms for sports content, yet only select events and performances are available across platforms.
Conclusion
In summary, the unavailability of SmackDown on Hulu stems from WWE’s strategic decisions concerning its broadcasting rights and financial partnerships with networks like Fox and Peacock. While it manifests a temporary inconvenience for fans, multiple viewing options remain available, indicating a larger shift in how sports entertainment is consumed in the digital age. As WWE continues to evolve its broadcast strategy, fans may need to adapt to these changes to enjoy their favorite content.
